Top 10 Account Based Sales CRM Platforms for B2B Teams

If your company focuses on high-value B2B deals, using an account based sales CRM can transform how your team identifies, engages, and closes target accounts. Traditional CRMs are built for managing large volumes of leads, but account-based selling requires deeper insights, better alignment between marketing and sales, and tools that support personalized outreach.

This guide explores the top 10 account based sales CRM platforms that help sales teams operate more strategically and close deals with their most valuable prospects.

What Is an Account Based Sales CRM?

An account based sales CRM is a customer relationship management platform designed specifically to support account-based selling. Unlike standard CRMs that focus on individual leads, an account based sales CRM is optimized for:

• Managing accounts with multiple stakeholders
• Tracking engagement across departments
• Prioritizing outreach based on account fit and intent
• Enabling tight collaboration between sales and marketing
• Delivering insights into pipeline stages at the account level

These tools are especially useful for enterprise sales teams, SaaS companies, and B2B startups targeting mid-market or enterprise clients.

Top 10 Account Based Sales CRM Platforms

1. Salesforce Sales Cloud with ABM Add-Ons

Salesforce remains a dominant player in the CRM market, and it offers robust tools for account-based selling. With features like account hierarchies, customizable dashboards, and integrations with Salesforce Pardot and Einstein AI, teams can build a scalable account based sales CRM setup.

Best for: Large enterprises with complex sales processes

Notable Features:

• Advanced lead-to-account matching
• AI-powered opportunity scoring
• Deep integration with marketing tools

2. HubSpot Sales Hub

HubSpot’s CRM is known for being user-friendly, but it also supports account-based strategies through its Sales Hub and Marketing Hub. Sales reps can group contacts under company records, track engagement by account, and use account-based filters and automation.

Best for: Growing B2B startups and mid-sized teams

Notable Features:

• ABM dashboard and reporting
• Automated outreach sequences
• Native integration with LinkedIn Sales Navigator

3. Zoho CRM Plus

Zoho CRM Plus is a cost-effective option that supports account-based workflows. It offers account scoring, team collaboration tools, and robust analytics, making it a practical choice for smaller teams or those transitioning into account-based sales.

Best for: Budget-conscious teams exploring ABM

Notable Features:

• AI-assisted sales recommendations
• Multi-touch account engagement tracking
• Custom scoring rules for account prioritization

4. Outreach

While Outreach started as a sales engagement platform, it has evolved into a full-featured account based sales CRM solution. It combines email automation, call tracking, analytics, and buyer intent signals into a single tool built for account-based workflows.

Best for: Sales teams focused on outbound and engagement

Notable Features:

• Sequences tailored to accounts
• Deal insights by buying committee
• Pipeline management at the account level

5. Demandbase One

Demandbase is built from the ground up for account-based marketing and sales. It’s less of a traditional CRM and more of an all-in-one ABM and ABX (account-based experience) platform. Sales teams use it to uncover account intent, align with marketing, and personalize outreach.

Best for: Teams seeking a full ABM tech stack

Notable Features:

• AI-driven account intelligence
• Integrated display advertising and personalization
• Real-time engagement scoring

6. Freshsales (by Freshworks)

Freshsales combines ease of use with key features for account-based selling. It includes territory management, deal insights, and automatic activity capture across accounts. With built-in email and phone tools, it’s a solid choice for mid-sized teams.

Best for: Teams that want an affordable, scalable CRM

Notable Features:

• Contact and account-level views
• Visual deal pipelines with ABM tags
• Integration with Freshmarketer for ABM campaigns

7. Apollo.io

Apollo.io is best known for its data and sales engagement tools, but it also functions well as an account based sales CRM. Users can build account lists, enrich them with data, and automate multi-channel outreach campaigns.

Best for: Prospecting-heavy teams needing sales intelligence

Notable Features:

• Account-level activity tracking
• Built-in data enrichment
• Outreach sequences tied to account progress

8. 6sense

6sense is an AI-powered platform designed for revenue teams that rely on account-based strategies. It works as an intelligent layer on top of your CRM, identifying in-market accounts, scoring them, and recommending the next best actions.

Best for: Data-driven teams with ABM maturity

Notable Features:

• Predictive account scoring
• Buyer journey stage insights
• Real-time alerts for sales teams

9. Close

Close is a CRM built for sales teams that need fast workflows and built-in communication tools. While it’s not a dedicated ABM tool, its customization features allow sales reps to tailor account-based outreach, especially when dealing with smaller buying committees.

Best for: Agile sales teams with simpler ABM needs

Notable Features:

• Multi-channel outreach (email, SMS, calling)
• Smart views for account segmentation
• Activity-based automation

10. Pipedrive with Add-Ons

Pipedrive offers a highly visual CRM experience, and when paired with ABM-focused add-ons like Outfunnel or Surfe, it becomes a lightweight account based sales CRM. It’s ideal for small teams experimenting with ABM strategies without a huge budget.

Best for: Small B2B teams with lean processes

Notable Features:

• Deal stages organized by account tier
• Workflow automation and lead scoring
• Third-party ABM integrations

Comparison Table: Top Account Based Sales CRM Platforms

Legend

• $ = Budget (<$30/user/month)

• $$ = Mid-range ($30–$60/user/month)

• $$$ = Premium ($60–$100/user/month)

• $$$$ = Enterprise ($100+/user/month)

How to Choose the Right Account Based Sales CRM

When selecting the best CRM for account-based sales, consider the following:

• Team size and resources: Larger teams may need enterprise-level customization, while smaller teams benefit from intuitive interfaces and lower costs.
• Existing tech stack: Choose a platform that integrates well with your marketing tools, analytics platforms, and communication channels.
• Type of accounts: Targeting enterprise clients with long sales cycles requires more robust tracking and intelligence tools.
• Sales process complexity: The more stakeholders and stages involved, the more important it is to have account-level views and reporting.

Ultimately, the best account based sales CRM is the one that helps your team focus on the right accounts, streamline outreach, and accelerate deal cycles without adding complexity.

Final Thoughts

As account-based selling becomes the standard in many B2B industries, having the right account based sales CRM can make or break your strategy. The tools listed above offer a range of options for different team sizes, budgets, and sales processes. Whether you’re just getting started with ABM or scaling a mature strategy, choosing the right platform will help you stay focused on what matters most: closing the right deals with the right accounts.